REACH MEDIA, INC. THURSDAY MORNING MOM CONTEST OFFICIAL RULES

1. The Thursday Morning Mom Contest (“Contest”) begins at 12:01 am Central Standard Time (CST) on Tuesday, January 1, 2008, and ends 11:59 pm CST on Thursday, December 18, 2008 (“Contest Period”).

2. NO PURCHASE NECESSARY. No purchase necessary to enter or win. Contest is void where prohibited by law and is subject to all federal, state and local laws and regulations. Void in Puerto Rico.

3. HOW TO ENTER:  During Contest Period, you must: 1) On a single sheet of 8-1/2” x 11” paper, type or legibly hand-print an essay stating why your mother or another person who is a mother figure to you should be selected to win the “Thursday Morning Mom” Contest and how you would spend the $1,000 prize on your mother or mother figure; 2) Include your name, address, daytime phone number and name of your mother or mother figure on your entry sheet; and 3) Fax your essay to (972) 458-1690  by no earlier than 12:01 am CST on Thursday and no later than 11:59 pm CST on the following Wednesday of each Entry Period as discussed below.  Entries also may be mailed to: REACH Media, Inc., Attn: Thursday Morning Mom Contest, 13760 Noel Road, Suite 750, Dallas, TX 75240, to be postmarked by Tuesday and received by the following Monday of each Entry Period. Listeners may also go to BlackAmericaWeb.com and complete an online entry form for the “Thursday Morning Mom Contest.”  Each entry must be the original work of the entrant. Limit one entry per person per Entry Period. Entries that are incomplete or illegible are void and will not be accepted for entry. All entries become the property of Sponsor and will not be acknowledged or returned.

4. ELIGIBILITY RESTRICTIONS. Contest is offered and open only to U.S. citizens who are legal residents of the 50 United States and the District of Columbia and at least 21 years of age or older at time of entry.  Employees, officers, directors and agents of The Tom Joyner Morning Show®, The Tom Joyner Morning Show® affiliate radio stations, Reach Media, Inc., BlackAmericaWeb.com, Inc., Radio One, Inc. (collectively, “Sponsor”), ABC Radio Networks, Inc. and each of their respective parents, subsidiaries, affiliated companies, promotion partners, and advertising and promotional agencies (together with Sponsor, collectively, “Contest Entities”) and their immediate family members (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) and those living in their same households (whether or not related) are not eligible to enter or win.  Individuals who have won any other prize from REACH Media, Inc./Tom Joyner Morning Show® contests, promotions or giveaways in the previous ninety (90) days are also not eligible to enter or win. Contest is void in Puerto Rico and where prohibited by law and is subject to all federal, state and local laws and regulations.  By participating, participants agree to abide by these Official Rules and the decisions of Sponsor, which are final and binding in all respects.

5. PRIZE.  Each Winner will receive a $1,000 cash prize.

6. SELECTION OF WINNER.: All entries received during each Entry Period will be judged by Sponsor, equally on the basis of originality, description of mother/mother figure and prize spending description. All decisions of the judges are final. Potential winners will be notified by telephone. Weekly Winner may be announced during the Tom Joyner Morning Show each Thursday and/or notified by phone. In the event of a tie, winner will be determined by highest originality score. 

7. GENERAL PRIZE CONDITIONS: Only one (1) prize per person and per household during the Contest Period. Any prize won by the same individual, or by different individuals in the same household, beyond the first will be forfeited.  For purposes of Contest, “household” shall be defined as persons living at the same street address, either full or part time, whether or not such individuals are legally related or not.  Awarded prizes are only as detailed above and are not transferable or assignable.  Sponsor, in its sole discretion, reserves the right to substitute a prize of comparable or greater value.  Winners will be issued an IRS form 1099 and the value of Prize might be considered taxable income to Winners.  All federal, state and local taxes, and all other costs or expenses associated with the acceptance and/or use of a prize not specified herein as being awarded are the sole responsibility of Winners.  Potential winners will be required to complete, execute, and return a notarized Affidavit of Eligibility and Release which includes a Publicity Release (where legal) and an IRS Form W-9 within the business days specified in Contest prize notification sent to Winners prior to the acceptance of Prize. Appropriate identification (including proof of U.S. citizenship) is required for all prizes as determined by Sponsor in its sole discretion. Failure to return complete and accurate documents in a timely manner, noncompliance with these Official Rules or return of a prize notification as non-deliverable, will result in forfeiture of the applicable prize.  Unless otherwise specified by Sponsor, all prizes will be mailed to the winner via U.S. mail, at the address provided by winner, and Releasees (as defined below) assume no liability for late, lost, damaged or misdirected prizes. No more than the number of prizes stated herein will be awarded and Sponsor reserves the right not to award all prizes.  All prize details are at Sponsor’s sole discretion.

8. RELEASES. All participants, by participating in Contest, agree that Contest Entities and each of their respective officers, directors, employees, independent contractors, salespeople, representatives and agents (collectively, “Releasees”) are released from all liability whatsoever, and will be held harmless by participant, from and against any and all claims, actions and/or liability for injuries, losses or damages of any kind to person, including without limitation, death and property, resulting in whole or in part, directly or indirectly from the acceptance, possession, use or misuse of the prize, participation in a Contest-related activity, or participation in Contest. Participants acknowledge that Sponsor has neither made, nor is in any manner responsible for, any warranty, representation or guarantee, express or implied, in fact or in law, relative to Contest.  Prior to receiving a prize, participants must sign an official waiver form provided by Sponsor.

9. USE OF NAME/LIKENESS.  By entering Contest or accepting a prize, all participants consent, where lawful, to the use of their name, portrait, picture or other likenesses, hometown, state of origin, and/or voice in any and all media now or hereafter known (including on The Tom Joyner Morning Show® affiliate radio stations and affiliated web sites) for publicity, advertising and promotional purposes worldwide in perpetuity without additional compensation, notification or permission and without the right of review. By participating in Contest, where allowed by law, participants agree that Sponsor may disclose personal information obtained from participants in Contest to affiliated entities and use this information for marketing and other purposes though no personal information will be sold.

10. LIMITATIONS OF LIABILITY. Sponsor assumes no responsibility and disclaims all liability for any lost, late, incomplete, inaccurate, stolen, misdirected, delayed, mis-delivered or undelivered item sent by mail, courier, express, electronic transmission, or other delivery method.  Lost prize checks will not be resent.  Releasees are not responsible for any incorrect or inaccurate entry information, whether caused by any of the equipment associated with or utilized in Contest, and Releasees assume no responsibility for any error, omission, interruption, defect, failure, malfunction or delay in operation or transmission or for technical, network, typographical, human or other errors or problems relating to or in connection with Contest, including, without limitation, errors or problems which may occur in connection with the administration of Contest, the announcement of prizes or in any Contest-related materials.  If, for any reason, Contest is not capable of running as planned by reason of tampering, unauthorized intervention, fraud, technical failures, or any other causes which, in the sole opinion of Sponsor, corrupt or affect the administration, security, fairness, integrity or proper conduct of Contest, Sponsor, at its sole discretion, reserves the right to cancel, terminate, modify or suspend Contest (or any portion thereof).  Any attempt to defraud Sponsor in any way will result in disqualification of participant, and such participant will be prosecuted to the fullest extent of the law. IN NO EVENT WILL RELEASEES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR PARTICIPATION IN THE CONTEST.

11. ADDITIONAL RULES AND RESTRICTIONS.  Sponsor, in its sole discretion, reserves the right to make changes in Contest Rules at any time without notice, including, but not limited to the substitution of a prize or prizes, which will become effective immediately.  In the event any Winner is found to be in violation of these Official Rules, he/she will be required to forfeit prize or to reimburse Sponsor for the stated value of a prize if such violation is found after the prize has been used by Winner.

12. For a copy of these Official Rules, send a self-addressed, stamped envelope to Sponsor at: “Thursday Morning Mom Contest”, c/o REACH Media, Inc., 13760 Noel Road, Ste. 750, Dallas, TX 75240 or go to www.BlackAmericaWeb.com. For Winners’ list, available after January 5, 2009, send a self-addressed, stamped envelope to Sponsor at: “Thursday Morning Mom Contest” c/o REACH Media, Inc., 13760 Noel Road, Ste. 750, Dallas, TX 75240.